What do you think about writing your own AP-style press release?

Easy! I know all the AP Style rules, SEO rules, and the best wire service for distribution. Plus I have the time.

So-so: I know the writing rules and some SEO rules, but I'm not sure about distribution.

No time! I know the writing and SEO rules, but I don't have time to do it right or to set it up for distribution.

Scary! I'm not sure I know all the latest AP style or SEO rules. I want to sound professional!