Is the brand name 'kos-om.com' really as pragmatic as we thought it would be considering how much effort we are going to put into this venture?

Yes - kos-om.com is an awesome brand name.

No - in the event that we start supplying large reailers, they will eventually ask what it means and if we aren't honest about it, we can get sued.

Doesn't bother me - will go with whatever everyone else thinks