Ad 2: What Unique Selling Proposition of the Ad Stood Out the Most For You? - View Ad Here: http://www.youtube.com/watch?v=xWL-Ii9yMUk
1
vote
Decent mileage in a pickup
Variable Cam Timing
Direct Injection
Piston Cooling Jets
Four new truck engines to give: Most Power, Most Towing, Best Fuel Economy
“This is the future” implies they are market innovators and leaders
Ford “Built Tough” Implies durability and reliability