Ad 1: What Unique Selling Proposition of the Ad Stood Out the Most For You? - View Ad Here: http://www.youtube.com/watch?v=nqnfnpr6Cjc
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Most Torque
Most Towing
Most Horsepower
Most Payload
Best Fuel Economy
“This is the future” implies they are market innovators and leaders
Ford “Built Tough” Implies durability and reliability