It was announced this week that U.S. cable operators are working on a plan to unbundle their networks and allow customers to subscribe to channels on an individual basis. How would "a la carte programming," in which cable viewers can pick and choose whic
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There will be no change at all.
Cross-platform promotion will be more important than ever to make up for lost cable subscribers.
Traditional media avenues, including radio, print and outdoor advertising, will get renewed emphasis.
More effort will go into promoting niche networks, as they will have a harder time remaining profitable.