What is the top challenge that your organization is facing within social media marketing? (There are plenty of challenges. What others are we missing? Leave a comment and let us know!)

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Finding best social media management tools that fit company needs
 
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Building an effective internal social media infrastructure
 
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Effectively measuring social media ROI
 
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Integrating social media into other digital marketing initiatives
 
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Finding my target audience and the best ways to engage them
 
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