In the recent Axis Bank home loan TV commercial where mother suggest her son "Ki beta shaadi ke baad shuru me sab ache se rhege fhr drama shuru ki kiski sune islye meri maano or naya ghar le lo pr aas paas hi lena "
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1) They develop a FEAR that if you live together with family for a considerable time, it will create misunderstanding after sometime and all this, just to sell their product like fair and lovely obsess us for a color white.
2) It tries to convey MODERNIZATION by implying that everyone should separate and it would be a better option to buy new home after marriage, nearby parental home to avoid family issues between parents and wife.