When making a tire purchase decison, what ultimately leads to your purchase?

Price (I shop for the cheapest tire I can find)

Value (Not necessarily a brand name, but best mix of price and features)

Brand Name (If I haven't heard of it, I'm not buying it)

Recommendation (I'll buy whatever a friend or family has told me to buy)

Convenience (I'll buy whatever takes the least amount of effort regardless of price, brand, or value)