No fillers = better quality food
Recommended by breeder / pet store
Recommended by friends / family
Mimics their ancestor diet / contains more meat
My pet is sensitive or allergic to grains
My pet suffers from itchy skin / irritations
Stools are fewer and firmer
IBD dog tolerates tapioca but not white potato (Lamb puppy food is perfect)
Used to be Australian made and owned
Was easier to source a grain free, than just a wheat & corn free diet.