G. All of the above
Voters:
A. Create greater customer loyalty
Voters:
B. Increase support from trade partners
Voters:
C. Provide focus to marketing efforts
Voters:
D. Allow you to attract the resources you need such as talent, capital, strategic partnerships
Voters:
E. Act as a powerful tool for guiding internal decision making
Voters:
F. Diversify business and create new revenue streams
Voters: