Consumer Behavior For Salted Crisps

Question

Consumer Behavior For Salted Crisps

5 = Agree

Marketing

5 = Agree

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Answer 1

Integrating Brand Image, Consumer Behaviour , Competitor Affect, Health Campaigns and Marketing upon Consumer Snack Selection

Answer 2

Questionnaire

Answer 3

Which fast food restaurant do you order from most often (encircle your choice):

Answer 4

Super Crisp Lays Pringles

Answer 5

Circle the number that represents how accurately the statement describes you.

Answer 6

7 = Strongly Agree

Answer 7

6 = Moderately Agree

Answer 8

4 = Neutral

Answer 9

3 = Disagree

Answer 10

2 = Moderately Disagree

Answer 11

1 = Strongly Disagree

Answer 12

1. It is easy for me to find Super Crisp at nearby Stores……………………..1 2 3 4 5 6 7

Answer 13

2. I believe the pricing of Super Crisp is reasonable…………………………1 2 3 4 5 6 7

Answer 14

3. I like the Quality of Super Crisp………………...…………………………1 2 3 4 5 6 7

Answer 15

4. I am satisfied with flavours of Super Crisp available in market..…………1 2 3 4 5 6 7

Answer 16

5. I always find freshness in Crisps of Super Crisps…………………………1 2 3 4 5 6 7

Answer 17

6. I believe the pricing of Super Crisp is reasonable…………………………1 2 3 4 5 6 7

Answer 18

7. I like Packaging material of Super Crisp…………….……………………1 2 3 4 5 6 7

Answer 19

8. I am comfortable with taste of Super Crisp…….…………………………1 2 3 4 5 6 7

Answer 20

Brand Equity:

Answer 21

9. I like the colour used in logo of Super Crisp………………………………1 2 3 4 5 6 7

Answer 22

10. The taste and aroma of Super Crisps is unforgettable..……………………1 2 3 4 5 6 7

Answer 23

11. I am comfortable with size of Super Crisp Bags and doesn’t want more Flexible size packages………………………………………………………………...…1 2 3 4 5 6 7

Answer 24

12. I believe the pricing of Super Crisp is reasonable…………………………1 2 3 4 5 6 7

Answer 25

13. I feel Super Crisp is improving and has creative personality…………..…1 2 3 4 5 6 7

Answer 26

14. I think Super Crisp as a lively character around us…………………….…1 2 3 4 5 6 7

Answer 27

Demographics:

Answer 28

15. My age is …………………………………………………………15+ 20+ 26+ 35+ 50+

Answer 29

16. My income is …………………………………………………… N/A 10000+ 25000+ 45000+ 90000+

Answer 30

17. My education level is ……………………………………………Matric FSc BA BSc Engr. MSc

Answer 31

18. I live near……………………………………………Old Lahore Gulshan Ravi Johar Town Gulberg DHA

Answer 32

19. My gender is ……………………………………………………….Male/ Female

Answer 33

7 = Strongly Agree

Answer 34

6 = Moderately Agree

Answer 35

4 = Neutral

Answer 36

3 = Disagree

Answer 37

2 = Moderately Disagree

Answer 38

1 = Strongly Disagree

Answer 39

Consumer Behaviour:

Answer 40

20. I usually take my breakfast at home …………………….………………..1 2 3 4 5 6 7

Answer 41

21. My physique is best explained as…………………………………………Lean Normal Bulky Fat

Answer 42

22. My mother is a housewife…………………….………………………….1 2 3 4 5 6 7

Answer 43

23. I am living in my hometown…………………….………………,,,,,,,,,,,,………….Yes No

Answer 44

24. I am a married person…………………….………………,,,,,,,,,,,,………………....Yes No

Answer 45

25. People think me as more likely to be………………………………………Lazy Normal Active Sportsman

Answer 46

26. I prefer in snacks………………………………………………......Biscuits Popcorns Potatochips Drinks

Answer 47

27. I purchase snacks………………………………………….Once a month Once a week Twice a week Daily

Answer 48

Competitor Analysis:

Answer 49

28. I like packaging of Lays more than Super Crisp…………………………………….Yes No

Answer 50

29. I can better recall advertisements of Lays than of Super Crisp….…………………..Yes No

Answer 51

30. I like taste of Lays more than that of Super Crisp……………….…………………. Yes No

Answer 52

31. I prefer package sizes of Lays than that of Super Crisp….………………………….Yes No

Answer 53

32. I can find Lays at more stores than Super Crisp………….………………………….Yes No

Answer 54

Social Marketing:

Answer 55

33. My friends prefer eating……………………………………………Lays Super Crisp Pringles

Answer 56

34. I use more…………………………………………………………Facebook Twitter …………(other)

Answer 57

35. I prefer going to …………………………………………………..Cinemas Gaming Zones ..…….(other)

Answer 58

Health Awareness:

Answer 59

36. I bother less about artificial flavor used in Snacks…………………………….1 2 3 4 5 6 7

Answer 60

37. I prefer light calorie diet over tasty heavy snacks……………………….…….Yes No

Answer 61

38. Are you satisfied with Salt content in Super Crisp……………………..……Alright Lessened Increased

Muhammad Ahmad Khan

Consumer Behavior For Salted Crisps

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Muhammad Ahmad Khan

Consumer Behavior For Salted Crisps

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Recent:

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