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Is it dishonest to use the term "priority" about something and then to allocate less than 2% of your efforts to it? If your answer is yes, you should know that Cancer Research UK says research into childhood cancers is its' priority but they allocate less than 2% of research funding to these cancers (while using children in round 40% of their advertising).

Is it dishonest to say something is a "priority" and then allocate less than 2% of your funding to it? If yes, you might want to know that is exactly what Cancer Research UK does about childhood cancer research (although they are happy to use children in around 40% of their advertising)