A coalition of ad industry groups have agreed on a standardized online icon that informs Web users when they are seeing behaviorally targeted ads (http://bit.ly/9yEGx8). The icon will have accompanying text such as: "Why did I get this ad?" Users who cl

Question

Poll Results

Use Poll in Facebook Messenger:

Answer 1

It’s the right thing to do for our industry, and keeps us ahead of federal regulations.

Answer 2

It’s not overly burdensome, and consumers deserve to be informed about their web privacy.

Answer 3

Great. Another click action in my banner? As if my click and conversion rates weren’t already suffering?

Answer 4

Who cares? What I really want to know is where is my invite to the next AGAIN happy hour?

AGAIN Interactive