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What do you think will be the biggest 2011 trend in Customer Experience Management for brands?
Integration of social media to sell and service customers
There will be a rising need for companies to create CEM positions
Advanced customer analytics will drive business decisions
Greater emphasis on responding to individual consumers online
Blending of multiple touch points (e.g., mobile, in-person, online)
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Adobe: What do you think will be the biggest 2011 trend in Customer Experience Management for brands?
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