How important is typography in web design?

Question

Poll Results

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Answer 1

1. Type is 99% of the Web, typography is therefore 99% of web design

Answer 2

2. Typography is one part of design, but there are other equally important parts

Answer 3

3. It’s a nice addition, but typography rarely affects my bottomline either way

Answer 4

4. Typography is for try-hard design hipsters, we'd be better off without it

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