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Rachel Thexton
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Rachel Thexton
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What do you think of PR agencies/consultants focusing on paid content instead of just earned news?
-Yes, this is OK since PR is evolving
-No, the value of PR is in earned results
-A mix of the two, as long as earned is the top priority
-I think advertising and other marketing pros should stick to paid content
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#media
#pr #communications #marketing #socialmedia @influencers
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