Which is the second most important factor (after news/rumor) when you buy any item?

In a Facebook poll of 30 respondents, 56.7% chose “ii) Company funamentals (P/E, NAV, Dividend history etc)”. How we count

ii) Company funamentals (P/E, NAV, Dividend history etc)
56.7%
iii) Technical Analysis
26.7%
i) Influence of other buyers of the same item. You will buy as they are buying now.
13.3%
iv) Taking the advantage of sale panic of others.
3.3%
v) To bring your costing of that item down. (Averaging)
0%
vi) To get the dividend
0%
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