A) Veridus is the product of failing Latin class. We thought it meant something impressive... we were wrong.
B) Who cares! Ver-i-dus, it is just so much fun to say. Say it with me "VERIDUS!," again with passion "VERIDUS!"
C) We lost a bet, and now we are stuck with it.
D) All of Jay's good ideas were overridden by a pair of stuffy lawyers.
E) Duh, it is "Sudirev" spelled backwards.
F) A marketing group made it up.