A coalition of ad industry groups have agreed on a standardized online icon that informs Web users when they are seeing behaviorally targeted ads (http://bit.ly/9yEGx8). The icon will have accompanying text such as: "Why did I get this ad?" Users who cl
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votes
It’s the right thing to do for our industry, and keeps us ahead of federal regulations.
It’s not overly burdensome, and consumers deserve to be informed about their web privacy.
Great. Another click action in my banner? As if my click and conversion rates weren’t already suffering?
Who cares? What I really want to know is where is my invite to the next AGAIN happy hour?