pretend that the company you work for needs a new website and you're responsible for choosing a designer for the job. you do a search, get recommendations and have a handful to pick from. as you go about evaluating each designer/company, how big a role do
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small role: i wouldn't pay that much attention to it
medium role: i'd notice the logo but it wouldn't really be the main deciding factor
large role: i pay a lot of attention to how a company brands itself and wouldn't choose a designer with an uninspiring logo to work on my own project