Consumer Behavior For Salted Crisps
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votes
Integrating Brand Image, Consumer Behaviour , Competitor Affect, Health Campaigns and Marketing upon Consumer Snack Selection
Questionnaire
Which fast food restaurant do you order from most often (encircle your choice):
Super Crisp Lays Pringles
Circle the number that represents how accurately the statement describes you.
7 = Strongly Agree
6 = Moderately Agree
5 = Agree
4 = Neutral
3 = Disagree
2 = Moderately Disagree
1 = Strongly Disagree
Marketing
1. It is easy for me to find Super Crisp at nearby Stores……………………..1 2 3 4 5 6 7
2. I believe the pricing of Super Crisp is reasonable…………………………1 2 3 4 5 6 7
3. I like the Quality of Super Crisp………………...…………………………1 2 3 4 5 6 7
4. I am satisfied with flavours of Super Crisp available in market..…………1 2 3 4 5 6 7
5. I always find freshness in Crisps of Super Crisps…………………………1 2 3 4 5 6 7
6. I believe the pricing of Super Crisp is reasonable…………………………1 2 3 4 5 6 7
7. I like Packaging material of Super Crisp…………….……………………1 2 3 4 5 6 7
8. I am comfortable with taste of Super Crisp…….…………………………1 2 3 4 5 6 7
Brand Equity:
9. I like the colour used in logo of Super Crisp………………………………1 2 3 4 5 6 7
10. The taste and aroma of Super Crisps is unforgettable..……………………1 2 3 4 5 6 7
11. I am comfortable with size of Super Crisp Bags and doesn’t want more Flexible size packages………………………………………………………………...…1 2 3 4 5 6 7
12. I believe the pricing of Super Crisp is reasonable…………………………1 2 3 4 5 6 7
13. I feel Super Crisp is improving and has creative personality…………..…1 2 3 4 5 6 7
14. I think Super Crisp as a lively character around us…………………….…1 2 3 4 5 6 7
Demographics:
15. My age is …………………………………………………………15+ 20+ 26+ 35+ 50+
16. My income is …………………………………………………… N/A 10000+ 25000+ 45000+ 90000+
17. My education level is ……………………………………………Matric FSc BA BSc Engr. MSc
18. I live near……………………………………………Old Lahore Gulshan Ravi Johar Town Gulberg DHA
19. My gender is ……………………………………………………….Male/ Female
7 = Strongly Agree
6 = Moderately Agree
5 = Agree
4 = Neutral
3 = Disagree
2 = Moderately Disagree
1 = Strongly Disagree
Consumer Behaviour:
20. I usually take my breakfast at home …………………….………………..1 2 3 4 5 6 7
21. My physique is best explained as…………………………………………Lean Normal Bulky Fat
22. My mother is a housewife…………………….………………………….1 2 3 4 5 6 7
23. I am living in my hometown…………………….………………,,,,,,,,,,,,………….Yes No
24. I am a married person…………………….………………,,,,,,,,,,,,………………....Yes No
25. People think me as more likely to be………………………………………Lazy Normal Active Sportsman
26. I prefer in snacks………………………………………………......Biscuits Popcorns Potatochips Drinks
27. I purchase snacks………………………………………….Once a month Once a week Twice a week Daily
Competitor Analysis:
28. I like packaging of Lays more than Super Crisp…………………………………….Yes No
29. I can better recall advertisements of Lays than of Super Crisp….…………………..Yes No
30. I like taste of Lays more than that of Super Crisp……………….…………………. Yes No
31. I prefer package sizes of Lays than that of Super Crisp….………………………….Yes No
32. I can find Lays at more stores than Super Crisp………….………………………….Yes No
Social Marketing:
33. My friends prefer eating……………………………………………Lays Super Crisp Pringles
34. I use more…………………………………………………………Facebook Twitter …………(other)
35. I prefer going to …………………………………………………..Cinemas Gaming Zones ..…….(other)
Health Awareness:
36. I bother less about artificial flavor used in Snacks…………………………….1 2 3 4 5 6 7
37. I prefer light calorie diet over tasty heavy snacks……………………….…….Yes No
38. Are you satisfied with Salt content in Super Crisp……………………..……Alright Lessened Increased