Choice - I want a good selection of frames to choose from
Ease - I want to be able to order my glasses as quickly as possible
Try before I buy - I want to use a home trial or virtual mirror before I decide to buy
Price - I want to get the best price
Brands - I want to see my favorite designer brands
Help - I want an expert to help me choose the right pair for my face
Delivery - I want it to be free and fast
Returns - I want to know it can be returned easily if I dont like them.
Aftercare - I want my glasses to be covered for free in case I damage them
Charity - When I order I like knowing it helped a charity
Inclusion - I want to feel part of the company and vote on how it is run
Loyalty - I want to accumulate points so I can save next time I shop with them