I Am a Changemaker Most Popular Video Competition

by British Council Philippines

In a Facebook poll of 2,353 respondents, 27.2% chose “UC Banilad”. How we count

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Twenty entries chased 2,353 votes, and the top of the board tells the real story: UC Banilad's win came on 27.2% support, trailed by EARTH Travel Journals at 17.1% and Palmyra Enterprise at 13.9%. Nearly three in four voters picked someone else. Below that trio the field collapses — nine options never reached 2%, and the five smallest combined for just 14 votes.

The lead itself changed hands twice early — Palmyra held day one, EARTH Travel Journals took over on day 3, UC Banilad grabbed it for good on day 8 — then the standings simply stopped moving, the gap locked in place for the final 12 days. In a 20-way field, that kind of plurality is as decisive as this contest ever got.

  • Plurality, not majority · Winner UC Banilad topped 20 options with only 27.2% support
  • Frozen finish · Leader's margin held unchanged through the final 12 days
  • Long tail · Five smallest options drew just 14 votes between them
  • Country split · Netherlands leaned EARTH Travel Journals; Philippines and US backed UC Banilad