How much ChapStick lip balm do you buy at a time?
by ChapStick
In a Facebook poll of 1,592 respondents, 73.2% chose “I buy only one or two sticks”. How we count
I buy only one or two sticks
73.2%1,165
I buy as many as I can carry up to the counter
15.1%241
I buy them by the case
11.7%186
· Share: ···
Most voters buy only one or two ChapStick sticks at a time: 1,165 votes, or 73.2%. The next-biggest group, carrying as many as possible to the counter, drew just 15.1%.
Buying by the case attracted 11.7%, leaving bulk shoppers well behind the everyday two-stick majority. The leading choice held between 72% and 77% at every checkpoint.
- Clear majority · One or two sticks captured 73.2% of all votes.
- Bulk gap · Case buyers finished 61.5 percentage points behind the leader.