How much ChapStick lip balm do you buy at a time?

by ChapStick

In a Facebook poll of 1,592 respondents, 73.2% chose “I buy only one or two sticks”. How we count

I buy only one or two sticks
73.2%
I buy as many as I can carry up to the counter
15.1%
I buy them by the case
11.7%
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Most voters buy only one or two ChapStick sticks at a time: 1,165 votes, or 73.2%. The next-biggest group, carrying as many as possible to the counter, drew just 15.1%.

Buying by the case attracted 11.7%, leaving bulk shoppers well behind the everyday two-stick majority. The leading choice held between 72% and 77% at every checkpoint.

  • Clear majority · One or two sticks captured 73.2% of all votes.
  • Bulk gap · Case buyers finished 61.5 percentage points behind the leader.