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Monster opened on top, lost it to Bad Romance by day 2, and Bad Romance defended that lead for 38 straight days before Telephone finally overtook it. Telephone's reign lasted less than two weeks — Bad Romance snatched it back on day 54 and never gave up the top spot again over the next 107 days.

But "never gave up" doesn't mean comfortable: the margin stayed locked between 35% and 38% for the entire second half, closing at just 59 votes out of 2,348. Add the geography and the finish gets messier — Chile, the single largest voting bloc at 36 votes, backed Telephone, the option that ultimately lost.

• Three flips · The lead changed hands three separate times over 161 days
• Photo-finish margin · Bad Romance beat Telephone by just 59 votes, 35% to 33%
• Chile picked wrong · The largest country bloc backed Telephone, the eventual runner-up