What under-used punctuation mark deserves a huge come-back?

I have the sentence "Brands: ABC, XYZ, 123" and I want to make "Brands" bold. To be accurate, do I make the colon bold as well?

If you were President of the CBC and had $1 million, where would you spend it? (CLICK AN OPTION BELOW TO VOTE).

If you were President of the CBC and had $1 million, where would you spend it?