Do you think the governments new 'Think!' mobile drink driving initiative will work?

“The Department for Transport (DfT) is delivering adverts to the mobiles of men aged between 18 and 29-years-old who are in the pub between 6pm to 11pm on Fridays and Saturdays.” Do you think this will help combat drink driving?

“The Department for Transport (DfT) is delivering adverts to the mobiles of men aged between 18 and 29-years-old who are in the pub between 6pm to 11pm on Fridays and Saturdays.” Do you think this will help combat drink driving?