Which ad is more likely to change behaviour? (sorry, the links are not clickable here)

by Institute of Advanced Motorists, IAM

Speed ad - Mistakes, New Zealand Government (bit.ly/SpeedadMistakes)
42.9%
Classroom, NI Department of Environment (http://bit.ly/DOEadClassroom)
28.6%
“Friends Are Waiting”, Budweiser (bit.ly/FriendsAreWaitingad)
28.6%
'Cher' The Road, Healthy Living Alliance (bit.ly/CherTheRoad)
0%
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