When you buy a Grisham hardcover, where do you buy it?
by John Grisham
In a Facebook poll of 2,178 respondents, 37.8% chose “A chain bookstore, like Barnes & Noble or Borders.”. How we count
A chain bookstore, like Barnes & Noble or Borders.
37.8%823
An ebookstore, like Amazon or BN.com or Borders.com
18.3%399
A mass retailer, like Wal-Mart or Target.
15.7%342
A club, like Costco or BJs or Sam's.
10.7%232
Other (please comment)
6.8%148
An independent bookstore, like Tattered Cover or Square Books.
6.6%143
A supermarket, like Kroger or Safeway.
2.6%56
An airport store, like WH Smith or Simply Books.
0.8%18
A drugstore, like Walgreen or Rite Aid.
0.8%17
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Chain bookstores collected 823 votes, or 37.8%, nearly twice the ebookstores’ 399. Mass retailers followed with 342, leaving every other buying route below 11%.
The physical chain-store option held first place throughout 79 days. Even ebookstores and mass retailers combined reached only 741 votes—82 fewer than chains alone.
- Chain Advantage · Chain bookstores beat ebookstores by 424 votes.
- Combined Test · Ebookstores plus mass retailers still finished 82 votes short.
- Smallest Channels · Airport and drugstores drew just 35 votes combined.