Ack! Your child has head lice! At the store you find an unfamiliar product next to a well-known brand for the same price. Which of these phrases would most inspire you to consider the product?
In a Facebook poll of 121 respondents, 36.4% chose “Family size”. How we count
Family size
36.4%44
Multiple applications
35.5%43
Value size
28.1%34
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