There are different techniques to both initiate and build relationships with customers by using a combination of online and offline techniques. What is the 'customer life cycle' though?

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Techniques to encourage customers to increase their involvement with an organization.
 
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An approach to building and sustaining long-term business with a customer
 
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The stages each customer will go through in a long-term relationship with a supplier
 
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The answers above are all correct
 
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