Where Did You Buy The Listening?

The lead changed hands three times, with Canadian Retailers and Other trading the top spot in the closing stretch. Other ultimately prevailed, but only by 0.2 percentage points.

That razor-thin result came in a fragmented six-option field: Other collected 26.8%, while Canadian Retailers finished at 26.6%. The largest voting bloc, the United States, leaned toward Target instead.

• Final margin · Other edged Canadian Retailers by just 0.2 percentage points.
• Three lead flips · Other and Canadian Retailers exchanged the lead three times.
• U.S. preference · The largest country bloc leaned toward Target, not the winner.