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One Direction opened huge, commanding 53% of day-one votes over Scandal. But by day 5, Taylor Swift overtook them and held the lead for the remaining 215 days straight. Her margin held near 35-37% through the middle stretch, then compressed hard around day 63 as Justin Bieber surged, before settling into a stable 22-point cushion through the final stretch.

The final tally: Taylor Swift 22.3% (1,659), One Direction 20.1% (1,491), Justin Bieber 16.1% (1,198). The real surprise is crossover: Taylor pulled 32% male voters, dwarfing One Direction's 6% and Bigbang's 5% — while Lady Gaga and Red Hot Chili Peppers drew crowds over 80% male. Thailand alone cast half the votes, favoring Taylor from the start.

• Day 5 flip · Taylor Swift overtook One Direction and never trailed again
• Bieber's mid-race surge · Narrowed Taylor's lead from 35% to 25% around day 63
• Male crossover gap · Taylor drew 32% male votes vs One Direction's 6%
• Thailand's verdict · 3,735 votes, half the poll, leaned Taylor Swift throughout