Think back to the last Bon Jovi concert you attended. Did you decide to buy something from the merchandise stand?

The verdict was locked in from day one: over 9,800 fans voted, and buying merch at the show won outright, never once threatened across 183 days. It opened at 58% and barely moved, closing at 57.9% — a runaway with zero lead changes.

Price, not lines or selection, was the real objection: 'too expensive' claimed 18.5%, more than four times any other complaint. Women drove the vote on both sides — outnumbering men roughly 8-to-1 among buyers and 6-to-1 among the price-conscious holdouts.

• Zero turning points · Purchase option led every single day, 58% to start, 57.9% at the end
• Price beats every excuse · 18.5% cited cost, dwarfing lines (7.9%) and sizing (2.1%) combined
• Women dominate the vote · 4,773 women vs 607 men said yes, roughly an 8-to-1 split
• US leads a global crowd · United States cast 468 votes, more than UK, Canada, and Australia combined